Thanks to the "Patrimonio Industriale Contemporaneo" project of the AIKU Arte Impresa Cultura center of the Cà Foscari University of Venice, the installation WONDER WILL by the artist Matteo Attruia was inaugurated in Irinox Quadri production.
Matteo Attruia is an Italian artist who works with words, through a process characterized by an underlying irony and humor, using different means of expression. His language is direct and immediate, using road signs and illuminated signs as a means. And it is a luminous sign that reproduces the words WONDER WILL, the work he conceived and dedicated to Irinox. The work was born from the inclusion of a small, but decisive variation, of the much more well-known writing WONDER WHEEL that dominates the famous Wish Wheel (or panoramic) of Coney Island in New York.
Reproducing it in the same proportions as the original is a tribute that allows the appropriation of an iconography so strong as to create a doubt about the grammar of the writing itself: is it a deliberate mistake? In reality the problem does not arise. The association between two words like Wonder and Will refer directly to their multiple meanings. The desire for a wonderful future is linked to his desire to come true and to the effort to make it happen. It is a kind of invitation. It will only be wonderful if we try our best to make it happen!
To make the work more participatory, we decided to involve the workers of Irinox and so each of the approximately 140 light bulbs that illuminate and compose it, is also a container of an individual will expressed with an inscription directly on the glass: a single word. No restrictions of meaning or language. In absolute freedom, each worker was asked to write it by hand. The work thus becomes a kind of invitation to individual action.
The identification of the exhibition space, the Irinox Quadri production, is itself, thus, a part of the implementation project. And so it becomes a window on that will, even for just a moment during the working day. The work belongs to all those who have contributed to making it unique with their written expressions. The words will be in the words. The wills will form a single one.